MADAJ PIERCINGS
Our Story
Luxury Piercings. Authentically Yours.
Our Story & Purpose
MADAJ was born from a simple but powerful idea: that body jewelry should be as refined, expressive and personal, as the person wearing it.
At the heart of the brand is Maëlys, co-founder and designer, whose background in fashion and fine jewelry shapes every piece we create.
Her vision is a world where luxury piercings are inclusive, ethical, customizable, and crafted without compromise, made to celebrate individuality in its truest form.
MADAJ is for those who seek more than just jewelry, it’s for those who want their story told in gold and stone.
Behind the scenes, MADAJ is powered by SMD International, a parent company led by a new generation of diamantaires and gemstone traders. With deep expertise in sourcing and craftsmanship, SMD is reshaping the jewelry industry using cutting-edge technology to source, produce, and distribute fine jewelry with efficiency, transparency, and integrity. The result? Fairer prices, faster delivery, and exceptional quality, without compromise.
Craftsmanship & Customization
Every MADAJ piercing begins with intention — and ends with precision.
Each piece is made to order using 18k gold that’s nickel-free and hypoallergenic, available in Yellow, White, Rose, and soon, Black Gold. Our gemstones are 100% natural, selected for their beauty and character — never lab-grown or synthetic.
We believe true luxury is about choice and control. That’s why you can personalize your piercing to the smallest detail: motif size, post length, hoop diameter, gold color, gemstone type, and even engraving on select pieces. This level of customization not only ensures a perfect fit — it ensures your piece is truly yours.
Each MADAJ piece is crafted from scratch in our own atelier, where we manage the entire production process — from design to finishing — under one roof. Our skilled artisans combine traditional goldsmithing techniques with the latest machinery and 3D technology, ensuring each piece meets the highest standards of craftsmanship and comfort.
To complement this, every piercing comes with a Certificate of Authenticity outlining the materials and key characteristics of the jewelry — for added confidence and peace of mind.
Every order is produced within 4–6 days, then shipped securely via DHL Express worldwide. Your custom piercing arrives at your door in about a week — beautifully crafted and ready to wear.
Designed for Every Body — Shipped to the World
MADAJ was created to serve a new generation of style-conscious individuals — across genders, cultures, and lifestyles. Our designs are unisex by nature, and our pricing is fair and transparent, thanks to a direct-to-you model that removes all middlemen and traditional markups.
From our workshop in Dubai’s Gold & Diamond Park, we blend artisanal heritage with advanced technology — ensuring each piece reflects the highest standards of craftsmanship.
Unlike traditional piercing salons or limited retail offerings, MADAJ gives you full control: luxury pieces, made-to-order, shipped directly and securely to your door — wherever you are.
We believe that working smarter — with lean operations, direct sourcing, and digital tools — should ultimately benefit you. That’s why we focus on offering more customization, faster service, and higher quality at fair prices.
Our mission is simple: to make high-end body jewelry accessible, personal, and authentically yours.
We’re With You — Every Step of the Way
At MADAJ, we don’t just make piercings — we live and breathe them. Our team genuinely loves what we do, and we’re always here to guide, listen, or exchange ideas. Whether you're customizing your first piece or curating your next favorite look, we’re just a message away. Buying a piercing is personal — and even though we’re online, you’re never on your own.
We don’t compromise on quality, and that includes the way we care for you.
Have a question or just want to chat?
Don’t hesitate to reach out.
We’d love to hear from you.